Tuesday, August 30, 2011

Hail to the V!

http://youtu.be/MxW_ZCd64tg

I recall the first time I watched this video. I remember thinking, "What in the world can this be about, probably a clever car commercial." Oh was I wrong! My mouth hit the floor when the final lines came about and I connected what was meant behind the statements made. "What has the world come to?" I screamed. I yelled for my mom and quickly rewound the commercial to the beginning. I paused it just before the reveal and said, "I bet you can't guess what this commercial is about." No one can, unless you have seen it before. The shock quickly subsided, but my mind was still racing. I couldn't and still can't believe that this is on live television being shown around the world. Who knew the world had become so open, so blatantly open. Since when was it okay to talk about vaginas on television, and not just talk about the simple anatomy, but in such a way that is empowering, yet demeaning to women? Well it is now...This commercial lures the viewer in by a sequence of questions and pretty scenes looking as if pulled straight from a major blockbuster hit. The questions never give away the true meaning or subject so it makes you think... and you definitely don't come up with the correct answer. The scenes span logically over time, looking like familiar stories of history. Then, when the end comes it is modern times and you find out just what they meant by all those stories. They meant that lust controls men, and women have the key lust point. Thus, controlling the universe. They use logos so very cleverly, by showing us stories we know to be true, simple history, although extremely ironic in a vagina commercial. It gets a laugh, but upon further thinking, those examples actually or probably did happen. So, ladies do want to get these cloths and wash so that they do become or wield "the most powerful thing in the world." But, it is also giving off the vibe that women are good for only one thing... It's also making men of history and modern times look like sex craved fiends fighting and dying for "the cradle of life." So, is it an ad to empower women and womanly parts? Helping us women appreciate the beautiful vagina and the power it has by proving what it has done in the past? Or, is it hindering woman's progress in this world by putting us back into the subservient sexual object slot? I am inclined to think that this commercial is all too true. That woman does hold a power over man, and I enjoyed the historical montage. This commercial may take it a bit too far, but does revert back to the basic human instincts. I think the recognition of this primitive knowledge of female/male attraction is what makes us uneasy about seeing something like that out in the open today. It scares us with the blunt truth, all while selling clean vaginas to women! How sly.

1 comment:

  1. This commercial weired me out. I had no idea what it was going to be about until it finally told me at the end.

    Great analysis!

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